If you opt to begin with an Instagram account, use hashtags in your posts to make sure that others in the cross stitching community find your photos and can follow you. they're more likely to remember you this way. If you opt to start a blog, think about what will make it unique and consider sharing your personality through your stitching, to draw readers into getting to know you. Start small but post regularly about what you love - cross stitching! Share any insider glimpses about what you're working on lately and take the time to take some lovely photos to show off your work. Invest in a charting program and design your own charts - you might be able to sell them! Start small and if you have friends or family who cross stitch, ask them to test run your charts and stitch them to see how they look once they're cross stitched, and to check that your pattern and key and technical information is correct. Remember to tip off your guests when you invite them that you'll be showcasing some of your creations for sale during the evening, so they're not too surprised. Throw a cross stitch party and host a girls' evening at your house - it's a fun excuse to get together with your friends and sell homemade gifts at the same time. But don't worry too much – you can always adjust your prices later, though it's often easier to cut your prices (you'll get the added bonus of sharing the news they're discounted) than it is to raise them once people are used to a lower cost. Price your work too low and it won't be worth your while spending time on materials too high and you'll put off potential customers. This is well worth a little time before you pick up your needle and thread. Before you even start selling your work, wherever you're selling it have a look around and do some research about what others charge for similar cross stitched items. Look at other sellers to make sure you price your products realistically. Name your items so that people can easily find them and take the time to photograph them clearly and attractively - this really can make all the difference. Both websites offer free accounts but charge a small listing fee (this varies for each site). It's free to set up your own seller account on eBay or Etsy and a great way to trial selling your cross stitch items on a trusted website that already gets a large amount of traffic from people who are looking to buy.
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